DATA ANALYTICS AND INSTITUTIONAL MANAGEMENT FOR GLOBAL COMPETITIVENESS IN NIGERIAN UNIVERSITIES: A CASE STUDY OF THE UNIVERSITY OF LAGOS

Abstract

This research examines the transformative powers of data analytics in strengthening the management of tertiary educational institutions in Nigeria so as to improve their status in the global world. Our analysis resolves the question of how choices based on data can enhance better institutional performance. The research methodology was a descriptive correlational design used to answer three research questions. Our target population was 141 senior administrators. A stratified random sample of 104 respondents was then selected. Data was gathered using a questionnaire of 15 items that was scored using a four-point rating scale, and its validity was established through a panel of three subject matter experts. Mean values were then calculated in order to answer the research questions. The results show that data analytics supports the change in personalised learning experiences, the improvement of predictions and the complementing of administrative efficiency, all while aligning pedagogical practices with international norms. However, the study found that there are considerable barriers, such as inadequate infrastructure, lack of technical expertise, and data privacy concerns. Accordingly, concrete strategies to overcome these challenges are proposed in the research. In summation, the results reinforce the dire need for data analytics in the cultivation of an efficient, innovative, and globally resonant higher education system within Nigeria.